Sherpa Adventure Gear appointed Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.
Calloway comes to Sherpa Adventure Gear from Outside Media, a public relations agency, where she served as account manager for the brand among others in her five-year tenure.
Calloway will be working on all aspects of marketing from brand advertising and storytelling, consumer events and athlete engagement to dealer and sales rep support while working with the product and executive teams. She will also be responsible for all public relations efforts for the brand, from overall brand stories to product placement in national and local publications in North America.
“We are honored to have Holly join us to tell the Sherpa story and grow the brand,” said Sherpa Adventure Gear president Kelsie Costa. “She brings a perfect mix of industry knowledge and can-do attitude combined with an enthusiastic and engaging personality. Holly truly embodies the strong work-ethic and humble nature of the Sherpa brand and our team.”
In the coming months Calloway will be relocating to California where the holding company that owns Sherpa Adventure Gear, Innov8 Partners LLC, is located.
Photo courtesy Sherpa Adventure Gear
