Sherpa Adventure Gear appointed Andy Welling as the brand’s newest member of its executive team. Welling will have a key role in executing the commercial strategy while being the primary interface between the brand and the sales force. Welling will also lead the effort to further build the brand within the outdoor industry and work directly with the marketing and product teams.
With a background in the outdoor apparel category, Welling will use his established relationships with retailers to move the brand forward. Welling is a longtime veteran of the outdoor apparel industry, having spent more than 25 years working with brands such as Kelty, The North Face, Patagonia and Marmot. During his tenure he garnered results by focusing on growing key strategic accounts and managing sales teams.
“We are beyond thrilled to have the experience and expertise that Andy brings with him to Sherpa,” says Tsedo Sherpa-Ednalino, chief operating officer of Sherpa Adventure Gear. “Andy will be a key player to continue the upward trajectory of the Sherpa brand here in North America and we couldn’t be more excited to welcome him to the family.”
”Joining Sherpa is an exciting next step in my career,” said Welling. “The story and vision behind the brand is unique and intriguing and the exceptional product line directly correlates with the trend in the marketplace. I’m looking forward to the opportunity to grow the business in a sustainable way and help bring Sherpa to the next level.”