Shein appointed Marcelo Claure, a Shein investor, as group vice chairman. In this new role, Claure will help accelerate strategic growth initiatives across all global markets where the Chinese fast-fashion giant has customers.
Claure, recently the CEO of SoftBank Group International, joined Shein in January 2023 as chairman of Shein Latin America. Since then, he has overseen the launch of Shein Marketplace in Brazil and the commitment of US$150 million to localize Shein’s manufacturing operations in the country, “creating an estimated 100,000 jobs over the next three years.” He will continue serving in his capacity as chairman of Shein Latin America in addition to his new role as group vice chairman, working closely with Shein Founder and CEO Sky Xu, Executive Chairman Donald Tang and the Shein executive team worldwide.
Tang said, “Marcelo’s leadership and relationships have been instrumental in strengthening Shein’s business development and strategy in key markets. We have made significant strides as we look to localize our business for the benefit of our customers and the communities in which they live around the world. We are fortunate to have Marcelo’s unparalleled expertise at scaling global companies as we further expand Shein’s marketplace model, localization strategy and other key initiatives to further meet the needs of our customers in over 150 markets.”
Claure said, “Shein has redefined the supply chain and manufacturing model to bring customers around the world personalized fashion in a way that no other global company has done before. What attracted me to Shein, as both an investor and operator, is its unique business model and the way that it empowers designers and local suppliers in communities around the world. I look forward to working with the talented Shein team as the company delivers on its mission to make the beauty of fashion accessible to all.”
