Maxpro, a Detroit-based home-fitness startup, announced a strategic partnership with basketball Hall of Famer Shaquille O’Neal, who has invested in the company to reinforce its mission to help individuals of all fitness levels achieve their goals.
Founded in 2019, Maxpro offers portability, versatility, connectivity, and power at 300 pounds of resistance. Also, Maxpro features a digital experience that includes live fitness classes led by certified trainers, accessible anywhere on its companion app on iOS and Android.
“We’ve hit so many milestones in the past year, but having an accomplished investor like Shaquille O’Neal on our team highlights how far we’ve come,” said Nezar Akeel, founder and CEO. “My initial motivation for starting Maxpro came to me because I kept missing workouts when I was traveling for business. Without a portable fitness system that I could take anywhere to workout anytime, I decided to invent my own so that I could help anyone get a great workout regardless of where they are.”
“I’m so excited to partner with Maxpro. They are an amazing company with a great vision and a unique product that I love to use,” said O’Neal. “My whole mission is to motivate, inspire and bring fun to the world, and Maxpro is focused on the same thing.”
Authentic Brands Group (ABG), the brand development, marketing and entertainment company, is a strategic partner of the Shaquille O’Neal brand.
Photo courtesy Maxpro
