The Japanese like to play golf, go fishing, and enjoy the great outdoors. At least, that's where they are spending their discretionary money. That's the underlying theme of recent statistics released to SGMA International by the Association of Japan Sporting Goods Industries (JASPO) and the Yano Research Institute.
In 2002, it is estimated that the Japanese retail sports market (sports equipment, sports shoes, and sports apparel) was $13.988 billion. This year, it's expected decline by 3.3% to $13.528 billion. In 1998, the Japanese sports retail market was approximately $15.049 billion – 10.1% higher than the 2003 projection.
Of the sports equipment market, 59.2% of all retail sales were for golf equipment, fishing gear, or outdoor items.
Golf is the largest category, fishing is second, and outdoor ranks third. Rounding out the top ten were baseball/softball, tennis, ski, snowboarding, cycle sports, martial arts, and fitness equipment. It's worth noting that fitness equipment, in the US market, is the largest category of sporting goods equipment sales.
While the entire sports retail market in Japan is expected to have a slight dropoff in 2003, athletic footwear will have the greatest statistical decline – 7.5%. It's important to note that athletic footwear is only 12% of the entire sports retail sector.
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(Billions Of Yen;2002 estimated,2003 projected) |
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2003 |
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Change |
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Golf Equipment |
349.0 |
350.0 |
-0.3% |
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Fishing Equipment |
206.0 |
216.5 |
-4.8% |
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Outdoor Equipment |
149.9 |
154.4 |
-2.9% |
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Baseball/Softball |
90.8 |
91.9 |
-1.2% |
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Tennis Equipment |
85.5 |
86.1 |
-0.7% |
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Ski Equipment |
84.0 |
86.0 |
-2.3% |
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Snowboarding |
80.0 |
82.0 |
-2.4% |
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Cycle Sports |
24.3 |
24.7 |
-1.6% |
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Martial Arts |
21.5 |
22.1 |
-2.7% |
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Fitness Equipment |
18.5 |
19.0 |
-2.6% |
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Marine Sports |
17.3 |
17.8 |
-2.8% |
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Ping Pong |
15.4 |
15.8 |
-2.5% |
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Badminton |
15.0 |
14.8 |
1.4% |
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Other Equipment |
36.1 |
37.1 |
-2.7% |
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Total |
1193.3 |
1218.2 |
-2.0% |
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Sports Shoes |
188.3 |
203.6 |
-7.5% |
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Athletic Wear |
198.4 |
213.5 |
-7.1% |
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Swimwear |
43.3 |
43.3 |
0.0% |
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Total |
241.7 |
256.8 |
-5.9% |
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Total Sporting Goods |
1623.3 |
1678.6 |
-3.3% |
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Total Sporting Goods |
$13.528 |
$13.988 |
-3.3% |
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Note: 120 Yen = 1 |
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Source: Jaspo |
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/Yano Research |
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(Billions of |
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Change |
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Golf Equipment |
262.4 |
263.0 |
-0.2% |
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Fishing Equipment |
133.0 |
140.0 |
-5.0% |
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Outdoor Equipment |
109.9 |
112.5 |
-2.3% |
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Baseball/Softball |
63.6 |
63.7 |
-0.2% |
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Tennis Equipment |
66.8 |
67.3 |
-0.7% |
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Ski Equipment |
47.6 |
49.2 |
-3.3% |
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Snowboarding |
43.9 |
46.3 |
-5.2% |
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Cycle Sports |
17.2 |
17.6 |
-2.3% |
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Martial Arts |
13.4 |
13.9 |
-3.6% |
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Fitness Equipment |
11.8 |
12.0 |
-1.7% |
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Marine Sports |
12.5 |
12.8 |
-2.3% |
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Ping Pong |
9.3 |
9.5 |
-2.1% |
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Badminton |
11.2 |
11.2 |
0.0% |
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Other Equipment |
22.0 |
23.0 |
-4.3% |
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Total |
824.6 |
842.0 |
-2.1% |
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Sports Shoes |
150.0 |
153.7 |
-2.4% |
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Athletic Wear |
137.1 |
146.5 |
-6.4% |
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Swimwear |
28.1 |
28.0 |
0.4% |
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Total |
165.2 |
174.5 |
-5.3% |
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Total Sporting Goods |
1139.8 |
1170.2 |
-2.6% |
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Total Sporting Goods |
$9.498 |
$9.752 |
-2.6% |
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Note: 120 Yen = 1 |
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