SGMA is working to create the most accurate and timely report on the size and direction of the sporting goods industry in the U.S. It's called the Sports and Fitness Confidence Index (SFCI).
An overview of the report was announced earlier Tuesday during a webinar hosted by SGMA.
The SFCI has been developed to provide a periodic, comparable snapshot of the sporting goods industry’s overall health — from both the consumer and trade perspectives. Each quarter, SGMA Research will survey more than 1,000 American sports and fitness consumers on their intentions to participate in sports and fitness activities, as well as their likely expenditures on related equipment and fees. The sporting goods industry will be surveyed to provide additional input on hiring, shipments and overall business climate. This information will be integrated into this measurement.
“The goal is to provide SGMA's members and partners with timely data points and forecasts to highlight trends and assist in decision-making,” said SGMA President Tom Cove. “The SGMA feels as if this data can be of further value in discussions with media, analysts, investors, board members and others interested in the health of the sporting goods industry.”
To order the actual SFCI, access the following link:
https://www.sgma.com/reports/281_Q4-2011—THE-PULSE%3A-SPORTS-AND-FITNESS-CONFIDENCE-INDEX—-NEW-RELEASE%21
In The Pulse report, there will be results of the quarterly SFCI survey along with insights and analysis from the SGMA Research team.
The link to the webinar recording is: http://www.sgma.com/enews/q42011scfiwebinar.wmv. This site is for SGMA members only, so they will need their login information to access the information.
