The Sports & Fitness Industry Association (SFIA) released 89 single sport and fitness reports which cover sports and fitness activities ranging from basketball to barre. The individual reports provide year-over-year trends and breakdown of participation by demographic variables.
“It’s interesting to see the foundation of each individual activity’s participation,” said SFIA CEO & President, Tom Cove. “The insight provided by these reports is crucial to companies’ ability to aptly target marketing and retail strategy depending on their market’s consumer base and opportunities for growth.”
Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level, and cross-sport/activity participation. The final 20 reports are that are now available include:
- Adventure Racing
- Boardsailing/Windsurfing
- Bow Hunting
- Fishing (Fly)
- Fishing (Freshwater)
- Fishing (Saltwater)
- Hunting (Handgun)
- Hunting (Rifle)
- Hunting (Shotgun)
- Jet Skiing
- MMA for Competition
- MMA for Fitness
- Pickleball
- Roller Skating (2×2 Wheels)
- Roller Skating (Inline)
- RV Camping
- Scuba Diving
- Snorkeling
- Target Shooting (Handgun)
- Target Shooting (Rifle)
Results for the 2020 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA, using the U.S. Online Panel operated by IPSOS to conduct 18,000 online interviews in a nationwide sample of individuals and households during the 2019 calendar year. For more information go here.
