The Sports & Fitness Industry Association (SFIA) is releasing a total of 90 Single Sport & Fitness Reports for 2018.
The first collection of reports is now available, which includes reports for 64 different activities. These reports provide an in-depth analysis and breakdown of participation by various demographics and by specific sport or fitness activity.
“The SFIA Single Sports are particularly valuable for our member companies and partners who want to deep-dive into specific sports,” said SFIA CEO and President Tom Cove. “The wide variety and detail of demographic data facilitates sound decision-making and trend-spotting.”
Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation.
Results for the 2018 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA. To gather this data, the U.S. Online Panel, operated by IPSOS, conducted 30,999 online interviews in a nationwide sample of individuals and households during the 2017 calendar year. All 2018 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $245 for non-members. More information about these reports can be found by clicking here.
