The Sports & Fitness Industry Association (SFIA) has appointed Lisa Futterman as its marketing and communications manager.
Futterman, formerly the senior regional communications manager for the American Red Cross of the National Capital & Greater Chesapeake Region, will oversee its marketing and communications strategies including branding, media relations, social media, advocacy communications, and digital marketing.
Futterman spent the last six years with the Red Cross serving as an events manager, marketing manager and interim director of communications, prior to her last role, to drive regional business objectives, helping to publicize its mission, support revenue growth and educate the public about its services.
“Lisa comes into the organization at a pivotal time when Americans are looking to return to sports and fitness,” said Tom Cove, SFIA president and CEO. “Given her professional marketing background, coupled with her personal interest in sports and fitness, Lisa will be a great contributor to our association and its world-class members.”
Prior to working for the American Red Cross, Futterman spent nearly three years at a marketing, public relations, advertising, and events agency, supporting clients in the IT space.
