The Sports & Fitness Industry Association (SFIA) and Running USA inked a strategic partnership that will benefit the members of both organizations.
The SFIA serves its members through four pillars: thought leadership, advocacy and public affairs, member services, and industry-leading research. Running USA is dedicated to improving the status and experience of distance running and racing in the United States. The two research companies will offer their members reciprocal discounts on reports and collaborate on upcoming new research.
“We’re elated to partner with SFIA and create new research initiatives for brands and events in the running space,” said Christine Bowen, chief operating officer of Running USA. “For more than 20 years, Running USA has been the running industry research leader, and we feel this partnership heightens both organizations’ reach, range and efficacy as data providers.”
“This partnership with Running USA provides an incredible opportunity for both organizations to leverage what we do best and improve the insights and actionable intelligence we provide to our respective members and stakeholders,” said Tom Cove, president and CEO of SFIA. “We look forward to working with Running USA to enhance the vitality, sustainability and growth of the sport of running and the running industry.”
SFIA and Running USA reported that its members would receive communication from the organizations in the next few days regarding research discounts.
