Seth Horowitz, former chairman, CEO and president of Everlast, will take over as executive VP-merchandise, advertising, marketing, planning and allocation of Modell’s Sporting Goods, effective January 14. He reports to CEO and president, Mitchell Modell.

“Our company is always looking to grow and Seth brings us the leadership and a proven track record of success that will enable us to maximize results and build our brand,” said Modell in a statement. “His relentless dedication to the industry will thrive at our organization.”

“Modell’s is a dynamic company; and it’s an honor to join the Modell’s team and contribute to one of the most successful retail franchises in the country,” said Horowitz. “I am grateful to the Modell’s family for this opportunity to allow me to develop, communicate and execute a solid financial model while continuing to build brand equity at Modell’s.”

The move follows last September's sale of Everlast to Brands Holdings, a subsidiary of U.K. retailer, Sports Direct.