Serotta Sport, the manufacturer of premium custom bicycles and exclusive distributor of Catlike helmets and ETXEONDO cycling apparel, announces the appointment of Steve Fairchild as Director of Dealer Sales.
Fairchild, who worked as a regional business manager from 2003 to 2009 at Serotta, returns to the company to improve and expand its dealer relationships. Fairchild has comprehensive knowledge of the Serotta product line, custom bike design, and the bike manufacturing process. He spent the last year working at Fit Werx in Waitsfield, Vermont, a perennial Serotta top retailer.
“We are excited to have Steve back in the fold, augmenting the new leadership team with his in-depth knowledge of Serotta and his past year of sales experience at one of our key dealers,” states Bonnie Mavis, Serotta vice president of sales.
In addition to offering its legendary, hand-built custom bicycles, Serotta Sport is the exclusive North American distributor of Catlike helmets and ETXEONDO cycling apparel. With the launch of Catlike, ETXEONDO, and the addition of Steve Fairchild to its ranks, Serotta continues to gain momentum. Fairchild will be instrumental in bringing the Serotta family of brands and new product developments to the dealer base in the coming months.
Serotta is a vertically integrated bicycling company with its headquarters and manufacturing facility in Saratoga Springs, N.Y. and a wholly owned Serotta Composites carbon fiber facility in Poway, Calf. Serotta pioneered and continues to lead the science of custom bike fitting through the Serotta International Cycling Institute (SICI).
