Sellmark Corporation, the manufacturer of outdoor optics and accessories, announced that Vanessa McCoy was appointed as its new global vice president of Marketing, assuming leadership of five of the company’s seven brands, including Sightmark, Firefield, KJI, BulletSafe and Inforce.
McCoy’s career spans over 20 years, during which time she has crafted “transformative marketing strategies and elevated brands in competitive global markets across Europe, the UAE, and the U.S.” Her expertise includes branding, digital innovation, and cross-market storytelling, which Sellmark said “promises to take [the company’s] vision of excellence to new heights as [it] strengthens its global footprint.”
“We are thrilled to welcome Vanessa McCoy to the Sellmark team,” said CEO James Sellers. “Her expertise in building brand presence and engaging audiences across international markets will play a pivotal role in our journey toward continued global growth. Vanessa’s innovative mindset and proven track record are exactly what Sellmark needs to navigate the evolving landscape of the firearms optics and consumer package goods industry. Her vision aligns with our commitment to delivering exceptional value and experiences to our customers and partners worldwide.”
McCoy shared, “I am thrilled to join the Sellmark family! I look forward to creating powerful storytelling and building meaningful connections where we can learn, grow,and achieve success together.”
Sellmark Corporation designs and manufactures products for shooting sports, hunting, outdoor recreation, and personal protection. Its brand portfolio includes Sightmark, Inforce, Firefield, BulletSafe, KJI, Dark30, and Pulsar, with a global presence in the U.S., Bulgaria and Thailand.
Image courtesy Sellmark Corporation/Sight Mark
