Selle Italia NA Adds Indie Sales Reps, Launches B2B and Expands OEM Inventory

Selle Italia North America (SINA) has added two new reps in the U.S. market and expanded another territory to service all of Northern California. The Italian bicycle saddle brand has added Andy Ewas in New England and Scott Pegram to the Southeast. SINA has also expanded Brent Childress’ territory to include all Northern California.

The company said these changes will help SINA to achieve its goal of servicing every dealer across the nation and increasing the availability of Selle Italia, Selle San Marco and Imatch products to the market.

SINA’s Current Rep Force Includes:
Ben Buschbacher- WA/OR/ID/MT/WY
Ryan Barrett & Billy Jackson- UT/CO
Brent Childress – Northern California
Dennis Barrett & Scott Fortner – Southern California
Neal Douglass- TX/AR/LA/OK
Andy Ewas – VT/ME/NH/MA/CT/RI
Matt Hagen & Adam Andrade – NY/PA/NJ/DE/MD/DC Area
James Knight – MI/IN/OH
Dennis Lee- Florida
Scott Pegram – TN/NC/SC/GA/AL/MS

To further their commitment to the U.S. market, SINA said it has launched a new B2B portal for U.S. dealers to buy Selle Italia, Selle San Marco and idmatch products. Dealers are encouraged to set up an account at www.selleitalianorthamerica.com to see current domestic inventory levels, pricing and sales promotions for all three brands.

For bike manufacturers of all sizes, SINA will be holding OEM inventory in U.S. distribution warehouses for bike builders. This will provide quick and easy access to the complete range of saddles and accessories from both Selle Italia and Selle San Marco. OEM Specialist Kendall Young will continue to work with larger bike brands on OEM programs.

“Over the past year we have worked hard to grow the Selle Italia family of brands here in the US and increase the ways dealers can access our world-class products. With the addition of our US rep force, US dedicated B2B site and OEM support, we are excited for the future growth of the Selle Italia, Selle San Marco and idmatch brands in this market,” remarked Justin Harvey, general manager, Selle Italia North America.

Image courtesy Selle Italia