Selk’bag announced it has hired Alexandra De la Torre as brand manager focused on marketing and e-commerce.
De la Torre joins Selk’bag with an MSC in Sports Industry Management from Lyon Business School in Paris, France with a strong background in brand marketing. She recently worked with Boardriders’ South America licensee OYM Brands in Lima, Peru. As a marketing communications manager, De la Torre has also worked with Roxy, Quiksilver, DC Shoes, Fox Racing, Wrangler, and Lee Jeans.
Based in Costa Mesa, CA, De la Torre will report to Selk’bag CEO Cristobal Murillo.
“Ale joining our team is perfect timing,” said Murillo“We’ve revamped our entire production to post-consumer recycled materials and are experiencing record sales, Ale’s experience, enthusiasm and positivity will help Selk’bag usher in our next phase of growth.”
“As a Peruvian, I am thrilled to join an authentic brand born in South America like Selk’bag and that is also led by a very talented down-to-earth South American,” said De la Torre. “Joining Selk’bag is an exciting opportunity for me to share my passion for the environment and storytelling with our community of Selkers. I’m also extremely proud to be part of a company that is getting actively involved with taking care of Mother Earth through concrete actions like 1% for the Planet, Climate Action Corps and other projects that will help us to grow this fun brand in the most responsible way.”
Photos courtesy Selk’bag
