Self Esteem Brands (SEB), the parent of Anytime Fitness, Basecamp Fitness, The Bar Method, and Waxing the City, announced three executive appointments.

  • Angela Jaskolski has been promoted to chief operating officer, SEB. As COO, Jaskolski leads internal strategy and operations for SEB, working closely with the company’s brand presidents and executive team to develop and implement organizational strategies to support and grow the business. She reports to Chuck Runyon, CEO, and David Mortensen, president.
  • April Anslinger has been named chief marketing officer, SEB. As CMO, Anslinger will lead the evolution of centralized marketing, inclusive of brand strategy, digital, loyalty/CRM, creative services, public relations, and analytics. As the brands continue to expand globally, Anslinger will lead brand positioning and marketing internationally and define corporate marketing support for international master franchisees. Anslinger reports to Runyon and Mortensen.
  • Stephanie Schon joins SEB as brand president, The Bar Method. Schon will lead operations and growth for the low-impact fitness-studio chain acquired by SEB in September 2019 with 96 studios in the United States and Canada. Schon reports to Jaskolski.

“Angela, April and Stephanie are powerhouse leaders with proven track records of turning franchise and consumer-facing strategies into exceptional results and sustainable growth,” Runyon said. “The leaders on our executive team understand that our long game is a bet on health and wellness and that our franchise owners, employees, members, and communities continue to endure the challenges of the pandemic. Angela, April and Stephanie will help us engage existing and new consumers to embrace their health and personal wellness in new and different ways while attracting entrepreneurial small-business owners to join our brands.”

Photo courtesy SEB