Self Esteem Brands, the parent company of a global portfolio of fitness, health and wellness franchise brands, reported that Manfred Mitterlehner, the fitness and personal training operator of Austria-based Mitterlehner Fitness, joined Anytime Fitness as a master franchisee.
“When we look at the places where our presence and brands can make a meaningful difference, Austria stands out,” said Sander van den Born, executive vice president of international development at Self Esteem Brands. “With an active National Health Target policy that aligns with our company’s values and purpose, we are proud to bring the Anytime Fitness brand to Austria and play an active role in helping its citizens’ health and wellbeing.”
With Austria, Self Esteem Brands’ Anytime Fitness clubs operate in 40 countries and territories worldwide. Within 12 months, Mitterlehner will convert nine Mitterlehner Fitness Clubs in Austria to Anytime Fitness clubs and open two new Anytime Fitness clubs in Vöcklamarkt and Andorf in Autumn 2023.
Mittlerlehner Training will continue to operate its Mitterlehner Training Physio brand locations separately and independently.
“Mitterlehner has an exceptional reputation, and Austria is highly respected as a good place to do business,” said David Mortensen, co-founder of Anytime Fitness and president of Self Esteem Brands. “This is an incredible addition to our footprint while we continue to explore our expansion across Europe. We welcome Manfred and the Mitterlehner team to the Anytime Fitness family.”
