Snowsports and outdoor industry accessory maker Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process.

Introduction of Elastic’s cutting-edge merchandising technology significantly improves the Seirus product selection and ordering experience for their retailer partners. Elastic will also incrementally lift commercial sales volume and create efficiency-driven cost savings for both Seirus and retailers.

“In addition to creating the most innovative and highest quality products for our customers, Seirus is equally committed to being the best partner for our retailers by providing them with the most efficient and user-friendly product procurement experience,” said Danica Carey, Seirus marketing director. “We were looking for the most capable B2B ecommerce provider to help us make these improvements, and the flexibility of the Elastic solution is helping us deliver exactly what our retailers need.”

All Seirus product lines and consumer categories are included in the Elastic launch that covers retailers and online outlets throughout the United States. The Seirus Elastic platform features a fully-integrated B2B sales management solution, customized retailer procurement interface and robust commercial sales rep merchandising tools. With the rollout of Elastic, Seirus also expects to strengthen the company’s commitment to sustainability through print reduction and greater operational efficiency.

“Improving and streamlining the product procurement experience for retailers is quickly becoming a top priority for manufacturers,” said Josh Reddin, Elastic founder/ PlumRiver principal. “Helping an innovative category leader like Seirus strengthen customer relationships with our best-in-class technology is a choice opportunity for Elastic, and we expect to see great results from the rollout.”

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction. Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, assortment tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Seirus, selected clients include: Patagonia, The North Face, Timberland, Volcom, Asics, Pearl Izumi, Rawlings, TYR, Fjällräven, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Bushnell, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.