Seirus hired Desiree Lindemann as vice president of sales. Lindemann’s experience includes time as a buyer, most notably for Jans Mountain Outfitters under the mentoring of Russ Coburn, and as a sales rep for Arc’teryx, Scarpa, Marmot, and Petzl.

“The skillsets Desiree brings with her from her many responsibilities make her perfectly positioned to help Seirus achieve not only sales goals and growth, but her style fits perfectly with our culture based on our purpose of innovating for a more inclusive and sustainable outdoors, filled with transformative experiences,” said Seirus CEO and President Mike Carey. “Desiree’s long history of building customer-focused relationships will help us create win-win programs at retail and dovetail perfectly with our growth targets.”