Amer Sports, Inc., the parent of the Arc’teryx, Armada, Atomic, DeMarini, EvoShield, Louisville Slugger, Salomon, Wilson, and other sports and outdoor brands, launched an initial public offering of 100,000,000 ordinary shares.
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American Baitworks Co. Acquires Freedom Tackle Corp.
American Baitworks Co. has acquired Freedom Tackle Corp. from co-owners Michael and Nick Tamburro. The brothers founded the company in 2012.
Megabass of America Promotes Buttermore to VP Sales & Marketing
The North American arm of Japan’s builder of fishing tackle promoted Ryan Buttermore to VP of sales and marketing, effective January 2024.
Golfzon Co. Ltd. Appoints CEO for Golfzon America
Sean Pyun joins Golfzon America after spending the last 16 years in various roles at the LPGA, including managing director of international business affairs and VP and managing director, LPGA Asia, before LPGA on all Asia-related business affairs as the chief business officer, Asia.
Under Armour Appoints New Americas President and Chief Product Officer
The company appointed Yassine Saidi as chief product officer and Kara Trent as president of the Americas. Both will report to company President and CEO Stephanie Linnartz.
Rip Curl Appoints General Manager for North America
New North America GM Kiki Prince joins Rip Curl from Roxy and other Boardrider brands over the years, most recently as SVP sales, apparel and footwear at Roxy.
Finisterre Appoints President and GM for North America
UK-based surf lifestyle apparel brand appointed Chris Evans as president and general manager for North America. Most recently, he was the VP of international and sustainability at Vissla and previously held roles at Patagonia and Billabong.
Urban Outfitters Brand Gets New Leadership for North America
Shea Jensen will become president of Urban Outfitters Brand, North America, effective February 5, 2024, overseeing merchandising, marketing, digital and retail operations.
EXEC: Adidas Appoints New President for North America
John Miller, most recently SVP of the wholesale business at Puma North America, is returning to the brand where he worked in the early- to mid-aughts, as president of North America, effective immediately.
EXEC: Amer Sports Files for U.S. IPO
The parent of Wilson, Salomon, Arc-Teryx, and other sports and outdoor brands, filed for a long-expected U.S. initial public offering. In its prospectus, Amer touted the benefits of its “Transformation” program following its 2019 acquisition by an Anta Sports-led investor group that led to a brand-direct model, rapidly owned store expansion and accelerated growth in China.
American Outdoor Brands Names Chief Product Officer
The company promoted James Tayon to chief product officer. Tayon will continue to lead the company’s strategic product direction, including product innovation, design, development, and marketing.
Continental Tires Americas Hires Head of Bicycle
Continental Tires the Americas, LLC, based in Fort Mill, SC, said Shane Messner joined the company as head of Bicycle the Americas timed with the company’s recently announcing it is ramping up its presence in the U.S. and Canada with QBP as a new distribution partner.
EXEC: Craft North America CEO Talks Gaining Traction in Run Footwear
In late November, Craft Sportswear announced plans for a phased relocation of its North American headquarters to Seattle, WA, in 2024 to bolster the brand’s expansion into outdoor and specialty retail and its recent entry into running footwear in the U.S. Craft North America CEO Eric Schenker talked with SGB Executive about Craft Sportswear’s heritage, the run footwear opportunity, and why the CEO has chosen not to move to Seattle.
GoPro Named Official Camera of Vans Pipe Masters Surf Contest
The world’s most versatile camera is set to deliver epic perspectives from the legendary Pipeline Wave on the North Shore of Oahu
Saxx Taps Ecco Americas C-Suite for New CEO
Underwear maker Saxx appointed Tom Berry as chief executive officer, succeeding Wendy Bennison. Most recently, Berry was president and CEO of the America’s region for the Danish footwear company Ecco.
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