The company appointed Yassine Saidi as chief product officer and Kara Trent as president of the Americas. Both will report to company President and CEO Stephanie Linnartz.
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Rip Curl Appoints General Manager for North America
New North America GM Kiki Prince joins Rip Curl from Roxy and other Boardrider brands over the years, most recently as SVP sales, apparel and footwear at Roxy.
Finisterre Appoints President and GM for North America
UK-based surf lifestyle apparel brand appointed Chris Evans as president and general manager for North America. Most recently, he was the VP of international and sustainability at Vissla and previously held roles at Patagonia and Billabong.
Urban Outfitters Brand Gets New Leadership for North America
Shea Jensen will become president of Urban Outfitters Brand, North America, effective February 5, 2024, overseeing merchandising, marketing, digital and retail operations.
EXEC: Adidas Appoints New President for North America
John Miller, most recently SVP of the wholesale business at Puma North America, is returning to the brand where he worked in the early- to mid-aughts, as president of North America, effective immediately.
EXEC: Amer Sports Files for U.S. IPO
The parent of Wilson, Salomon, Arc-Teryx, and other sports and outdoor brands, filed for a long-expected U.S. initial public offering. In its prospectus, Amer touted the benefits of its “Transformation” program following its 2019 acquisition by an Anta Sports-led investor group that led to a brand-direct model, rapidly owned store expansion and accelerated growth in China.
American Outdoor Brands Names Chief Product Officer
The company promoted James Tayon to chief product officer. Tayon will continue to lead the company’s strategic product direction, including product innovation, design, development, and marketing.
Continental Tires Americas Hires Head of Bicycle
Continental Tires the Americas, LLC, based in Fort Mill, SC, said Shane Messner joined the company as head of Bicycle the Americas timed with the company’s recently announcing it is ramping up its presence in the U.S. and Canada with QBP as a new distribution partner.
EXEC: Craft North America CEO Talks Gaining Traction in Run Footwear
In late November, Craft Sportswear announced plans for a phased relocation of its North American headquarters to Seattle, WA, in 2024 to bolster the brand’s expansion into outdoor and specialty retail and its recent entry into running footwear in the U.S. Craft North America CEO Eric Schenker talked with SGB Executive about Craft Sportswear’s heritage, the run footwear opportunity, and why the CEO has chosen not to move to Seattle.
GoPro Named Official Camera of Vans Pipe Masters Surf Contest
The world’s most versatile camera is set to deliver epic perspectives from the legendary Pipeline Wave on the North Shore of Oahu
Saxx Taps Ecco Americas C-Suite for New CEO
Underwear maker Saxx appointed Tom Berry as chief executive officer, succeeding Wendy Bennison. Most recently, Berry was president and CEO of the America’s region for the Danish footwear company Ecco.
American Outdoor Brands Sales Grow Mid-Singles in Fiscal Q2
Second quarter earnings per share was down by two-thirds despite a 6.2 percent increase in sales. The shooting sports category saw a slight decline in net sales by that decline was offset by growth in the outdoor lifestyle category.
Wilson Opens Storefront in Mall of America
Wilson Sporting Goods Co. officially opened a retail store in the Mall of America in Bloomington, MN. The 2,600 square-foot space is Wilson’s first brick-and-mortar store in the region.
Blizzard-Tecnica Appoints North American Marketing Manager
Sarah Lauridsen will work out of the West Lebanon office, overseeing U.S. and Canadian marketing operations and report to Business Unit Director Topher Plimpton.
Report: 20 Million Americans Planning an RV Holiday Vacation This Year
According to the recently released RVIA Holiday Travel Intentions Survey, the top reasons people plan to RV are the love of road trips, the desire to travel in comfort, interest in exploring the great outdoors, and the affordability of RV travel.