The SIA study found that Black male snowboarders make up 13 percent of male participants, which stands as the highest proportion of male snowboarders across all winter sports disciplines in the U.S.
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EXEC: Clothing and Footwear Are Key Contributors to UK’s Growing Inflation
November’s figures were driven primarily by increased inflation rates of fuel, clothing, and footwear, according to the British Retail Consortium (BRC).
Birkenstock Saw Fiscal Q4 Sales Growth Accelerate as Full Year Beats Forecast
The company said over 90 percent of wholesale growth came from within existing doors as key retail partners continue to expand the breadth and depth of their Birkenstock offerings to meet growing consumer demand.
Five Iron Golf Acquires Thr3 Jack in Minneapolis’ North Loop
Now open, the new location offers golfers the opportunity to practice, improve and play iconic courses like Pebble Beach and St. Andrews, regardless of the weather or time of year, with Trackman simulators.
Foot Locker CTO Elected to PRA Group Board of Directors
As Foot Locker’s CTO, Butler drives technology strategy, innovation and delivery across their digital, data and analytics, supply chain/merchandising and omni-channel experiences. In addition to serving on multiple boards, Butler is the recipient of numerous awards and recognitions.
EXEC: Rapala VMC Names Cyrille Viellard Next President and CEO
Current President and CEO Lars Ollberg will retire on March 6, 2025. He has worked for the company for over 45 years. Incoming President and CEO Cyrille Viellard, who has worked at Rapala VMC since 2014, will assume the CEO role on March 7, 2025.
Rusty Saunders Passes Away After 60 Years in SG Industry
Rusty Saunders had a successful 60-plus-year career in the sporting goods industry, having worked in retail, manufacturing and sales. He was inducted into the NSGA Hall of Fame in 2013. Saunders passed away on December 8 at age 88.
Troon Acquires The Club at Cordillera in Colorado
The Club at Cordillera is one of the largest exclusive golf communities in North America, encompassing over 7,000 acres in the heart of Colorado’s Vail Valley, 120 miles west of Denver.
EXEC: Inside Under Armour’s First Investor Day in Six Years
CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
Banshee Brands Appoints Chief Operating Officer
With over two decades of executive leadership and operational expertise, Dave Barrera will lead strategic initiatives to strengthen the company’s foundation and support the continued growth of Retay USA and Breda AG.
Under Armour Celebrates Flagship Brand House Opening at New Baltimore HQ
Under Armour hosted a community event this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula.
Under Armour Extends U.S. Naval Academy Partnership
Naval Academy Athletic Association and Under Armour have extended their partnership in a multiyear agreement. Under Armour has been the official outfitter of Navy’s varsity intercollegiate athletic programs since 2014.
Nike Extends NFL Deal Through 2038, Brazil Soccer for 12 Years; Adds Uruguay Soccer
After a number of key leadership appointments and a refreshed retail engagement process have garnered praise, the company is ensuring its position atop the platform for the near future by securing the Brazil National Football Confederation for an additional 12 years and extending and expanded the current NFL deal through 2038.
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