The company that created a product to prevent sweat from affecting an athlete’s vision during physical activity has tapped former Nike executive Tom Kelley as its first CEO.
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RG Barry Brands Names Justine Suh President of Dearfoams
Most recently, Suh served as general manager at Carter’s North America Retail. Before that, she was chief merchandising officer at Cole Haan and VP, global general merchandise manager of Omni Channel at Deckers Brands.

Zumiez Inc. Cuts Guidance as Mid-Singles Holiday Comps Growth Falls Short
Based on results for the holiday period, the company anticipates fiscal 2024 fourth-quarter net sales come in between $275 million and $277 million, compared to its previous guidance range of $284 million to $288 million.

EXEC: JD Sports Fashion Reports 3.4 Percent Organic Sales Growth for Holiday
On a year-to-date (YTD) basis through January 4, comp sales revenue was flat, and the company said it expects full-year comp sales revenue to be at a similar level as the YTD trend.

Planet Fitness Strengthens Leadership Team with Two New Appointments
Chip Ohlsson was appointed chief development officer, effective January 20, and Brian Povinelli as chief marketing officer, effective February 10. Ohlsson has extensive hospitality industry experience, Povinelli is a seasoned marketing executive with over 30 years of experience working with hospitality and apparel brands and agency experience.

Max McGreevy Joins Original Penguin Golf As New Ambassador
Original Penguin Golf announces that Max McGreevy is joining as its newest brand ambassador.

Rumpl Welcomes New General Manager
Josh Simpson takes the reins from Founder Wylie Robinson, who has transitioned from the role to chairman of the board, focused on product innovation and creative brand direction.

Lazard Names Managing Director and Global Head of Sports Advisory
Stephen Finkel has joined the firm as a managing director and global head of Sports Advisory based in New York. The firm also welcomed Manoel Carvalho as a managing director and Bryan Tannenbaum as a vice president of the firm’s Media, Entertainment & Sports advisory group.

Orangetheory Fitness Grows Global Reach, Opens 31 New Studios in 2024
With nearly 1,500 studios across 24 countries, supported by franchise partners, each studio offers the brand’s “signature one-hour Orange 60 workout, as well as Tread 50 and Strength 50 classes,” catering to various fitness preferences.
CRKT Kicks Off 2025 with Stunning New Product Assortment
New 2025 knives Include blades for outdoor use, everyday carry and two new USA-made models

Instinct to Expand Market Reach; Hires New VP of Sales
With deep roots in the surfing industry, Todd Stanley brings a wealth of expertise in sales, team leadership and brand development. His background in corporate and entrepreneurial ventures “qualifies him to guide the brand through its next growth phase.”

NMMA Envisions New Powerboat Sales Returning to Growth in 2025 After Rough 2024
According to data from the U.S. Bureau of Economic Analysis, boating and fishing are the leading drivers of the $1.2 trillion outdoor recreation economy, contributing 2.3 percent of our nation’s GDP. Ninety-five percent of boats sold in the U.S. are made in America.

Mammut Partners with New Sales Agencies for 2025
Trail House Sales and Marketing Group and Redstone West will represent Mammut in the Western U.S. and Pacific Northwest, respectively.

Retay USA Parent Hires Michael Narus as VP Marketing, Expands Sales Force
Michael Narus will oversee all U.S. marketing operations, focusing on engaging consumers with the performance and benefits of Retay USA and Breda AG products. The company also appointed independent sales agencies across four major territories.

Schutt and Vicis Parent Inks Safety Alliance with Guardian Cap Maker
With the partnership of leading brands Schutt and Vicis and the related certification of a combination of technologies, the company will broaden the availability of Guardian Caps and helmets to players worldwide.