Consumer sentiment increased in June for the first time in six months, the latest sign that Americans’ views of the economy have improved as inflation has stayed tame and tariff concerns lessen.
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Study Shows Strong but Conditional Public Support for Hunting and Sport Shooting
Americans understand the value of ethical hunting and shooting sports, but the results from the survey inform that intention matters and that maintaining public trust requires continuous outreach and education.

Dick’s SG Joins Top 50 Most Patriotic Brands for First Time; New Balance Falls in Rankings
Nike, Wilson Sporting Goods, LL Bean, Gatorade, New Balance, Converse, and Dick’s Sporting Goods all earned spots on Brand Keys 24th Annual Most Patriotic Brands survey of the Top 50 U.S.-based brands that embody the value “patriotism.” The NFL, NBA and MLB also made the list. Dick’s made the list for the first time.

EXEC: Trump Announces U.S. and China Have Reached Trade Deal With 55 percent Tariff
President Donald Trump declared the trade war with China “done” Wednesday, while Commerce Secretary Howard Lutnick said tariffs on Chinese goods will be locked in at the current 55 percent rate without additional increases.

EXEC: Trump Tariffs Having Little Impact on Retail Footwear Prices
The May Consumer Price Index (CPI) came in cooler than expected, defying fears that the impact of President Trump’s tariffs would start to show a rise in prices. A separate analysis by the FDRA indicates that footwear prices in May likewise declined year-over-year.

Arcis Golf Acquires Three Atlanta Area Golf Clubs
The deal to acquire Country Club of the South, Johns Creek, GA; The Manor Golf & Country Club, Alpharetta, GA; and White Columns Country Club, Milton, GA, from the prior owner Invited closed on June 10.
La Sportiva Launches Spring 2026 Footwear Line
The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge

Industry Nine Acquires We Are One Composites
Industry Nine, based in Asheville, NC, is known for its hub and wheel systems while We Are One, based in Kamloops, BC, is known for its hand-laid carbon rims. By bringing the companies together, they are better positioned to “engineer exceptional products and push the boundaries of what’s possible for the cycling community.”

EXEC: Morgan Stanley Downgrades Lululemon on Weakening U.S. Growth Outlook
Morgan Stanley downgraded Lululemon Athletica to “Equal-weight” from “Overweight” on waning confidence in a recovery in the company’s core U.S. market.

EXEC Q&A: Dan Sheridan, CEO, Brooks Running
Sheridan, who was promoted to Brooks’ CEO last April, talks with SGB Executive about Brooks’ recent momentum, entry into lifestyle footwear category, the tariff playbook, as well as the health of the overall run industry.

Hanes Names S&S Activewear Exclusive Distributor for Printwear
The exclusive distributor of the Hanes brand in the North American printwear channel will carry the full range of Hanes styles and also offer deeper inventory positions and enhanced availability across its national distribution network to support decorators and promotional partners.

EXEC: Lululemon Shares Hurt by Analyst Price Target Cuts
Shares of Lululemon Athletica Inc. are down about 20 percent in mid-day trading on Friday, June 6 after the yoga-themed retailer trimmed its earnings guidance for the year as proposed tariffs threaten its supply chain. Lululemon officials on an analyst call remained bullish on Lululemon’s ability to manage the disruption. Calvin McDonald, company CEO, said, “We intend to leverage our strong financial position and competitive advantages to play offense.”

EXEC: G-III Apparel Set for Fall Converse Apparel Launch; Shares Hit By Tariff Concerns
G-III Apparel Group, Ltd. (GIII) share fell 19 percent on Friday, June 6 after the apparel giant withdrew its earnings guidance for the year due to “uncertainty around tariffs and related macroeconomic conditions.” G-III’s first quarter results still exceeded targets, led by double-digit growth at DKNY, Karl Lagerfeld and Donna Karan. The company also indicated […]

Abode Outside Names Bill Chandler Director of Sales; Adds Indie Reps
A veteran in the Outdoor and Specialty CPG industries, Chandler brings over 25 years of experience driving wholesale growth, building sales teams and strengthening brand visibility across North America and global markets.

Frank Hugelmeyer Named Board President for the International Council of Marine Industry Associations
The former Outdoor Industry Association (OIA) CEO and current National Marine Manufacturers Association (NMMA) President and CEO has been elected the incoming Board president of ICOMIA to serve a two-year term.