The manufacturer of firearms under the FN brand promoted Dan Hines to vice president of commercial products, effective June 2. He joined the company in 2023 as director of marketing.
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American Outdoor Brands’ Q4 Sales Jump 34 Percent
Sales for the maker of outdoor accessories, including under the Bubba, Caldwell, Grilla, and Hooyman names, climbed 33.8 percent in the fourth quarter and 10.6 percent in the fiscal year ended April 30. The company’s sales got a boost from the success of new products, including the ClayCopter and the Bubba SFS Lite, as well as the transition of DTC brands Grilla and MEAT! into retail, double-digit international growth, and its strategic mix shift toward the Outdoor Lifestyle category.
Swany America Appoints Director of Marketing and Creative
Adam Weitzel brings nearly a decade of experience in the outdoor industry. He has held key in-house marketing positions at Smartwool and Exxel Outdoors while also creating content campaigns in the agency world
EXEC: Duer Partners on Europe Launch; Expands Retail Presence in North America
A strategic partnership with Hectic Europe is expected to facilitate the brand’s European launch while the company continues to expand its retail presence with new branded stores set to open in Victoria, British Columbia; Portland, Oregon; and San Francisco, California.
Amer Sports Appoints New Head of Greater China
Jeffery Ma joins the company from his role as CEO of Zhongqiao Sports, a sporting goods company in China. He has previously held executive positions at Topsports, the largest sporting goods retailer in China, and at Adidas.
EXEC: Havaianas Parent Inks North America Distribution Deal
The company stated that the Distribution Agreement does not foresee any initial cash outflow for either party and will have an initial length of four years commencing from the date of its execution. The agreement may be extended if certain previously agreed-upon metrics are met or by mutual agreement.
Yonex Appoints President Of North America Operations
LaNiece Douglas’ hire “will support Yonex’s stepped-up plans to expand in the U.S.” She was VP of and head of U.S. retail for Adidas since 2020.
The NBA Opens Lids Operated Store In Mall of America
In partnership with Lids and Fanatics, the store will offer an immersive experience for consumers to connect with the game while shopping a wide range of NBA and WNBA merchandise.
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.
Arc’teryx Parent Amer Sports Prices Secondary Offering
Amer Sports, Inc. has priced a previously announced secondary offering of 35,000,000 ordinary shares by entities affiliated with FountainVest Partners at a price to the public of $37.20 per share.
Dr. Martens Taps Industry Vet Paul Zadoff as President, Americas
Zadoff is a Nike veteran and left the company in 2009 after a 19-year run in director or general manager roles across Asia Pacific, Europe and Eastern Europe.
American Athletic Conference Launches American RISE Ventures
Before joining the American, Calka previously served as Chief Commercial Officer at the Professional Fighters League, Senior Vice President of Partnerships for the New York Islanders, and Senior Vice President of Global Partnerships at BSE Global. He also spent a decade with the New York Yankees as VP of Partnerships.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
EXEC: Wilson Ball & Racquet Segment Continues DD Growth for Amer Sports
The segment’s overall growth for the quarter was said to be led by Softgoods, which now represents 10 percent of Ball & Racquet Sports segment sales, and the marquee racquet sports franchises.
EXEC: Arc’teryx Still King at Amer Sports But Growth Trend Moderates
For full-year 2025, Amer Sports expects the Technical Apparel segment revenue, which is primarily Arc’teryx, to increase in the range of 20 percent to 22 percent. Segment operating margin is expected at ~21 percent.
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