Sea to Summit is expanding its presence in Canada through enhanced sales partnerships with Tandem West Sales in the West and Agence Quartier Général in the East.
Tandem West Sales will now oversee all of Western Canada, including the newly added provinces of Nunavut and Manitoba. Agence Quartier Général will represent all of Eastern Canada, now covering Ontario, Newfoundland, New Brunswick, Prince Edward Island, and Nova Scotia.
Tandem West Sales is a family-owned agency specializing in outdoor, lifestyle and active brands, and a partner of Sea to Summit across British Columbia, Alberta, Saskatchewan, Yukon, and the Northwest Territories.
The agency represents brands prioritizing fair-trade practices, recycled and sustainable materials and initiatives that give back. Its portfolio includes Fjällräven, Hanwag, Kombi, OluKai, and 2Undr.
“Our team at Tandem West is thrilled to expand our partnership with Sea to Summit and represent their industry-leading gear across Western Canada,” commented Tandem West Principal Gordon Chin. “We look forward to strengthening relationships with our retail partners and growing the brand’s presence in these key markets.”
Agence Quartier Général, a sales agency deeply rooted in Québec, will extend its coverage to Ontario, Newfoundland, New Brunswick, Prince Edward Island, and Nova Scotia. The agency represents top-tier brands in the outdoor industry.
“We’re excited to expand Sea to Summit’s reach in Eastern Canada,” commented Yannick Raymon, agency principal. “This is a great opportunity to bring their innovative products to more retailers and outdoor enthusiasts in Canadian markets.”
Sea to Summit’s North America Général Manager, Chris Sword, stated, “As we continue to build a customer-focused, relationship-driven sales organization, we are excited to grow our partnerships with these two outstanding agencies. Their deep market expertise makes them the perfect fit for Sea to Summit. We are energized by the opportunities ahead for our brand and retailer partners.”
Image courtesy Sea to Summit
