Scott USA has signed James Nishida to the companys bike group. Nishida will be the sales manager for the Southern California territory. With more than 14 years of experience, Nishida got his start in the cycling industry working for REI, and later owned his own independent bicycle store in Southern California.
Nishida said, “I keep up on the latest technology when it pertains to road and suspension technology. When I saw that SCOTT was coming back into the U.S. market, I jumped at the opportunity work with them. I have such a passion for the products, people and the sport that its hard to say where work stops and lifestyle starts. I knew that the trendy Southern California consumers would be attracted to the technology and innovation of the SCOTT product line.”
Scott Montgomery said, “It is great to have an experienced brand builder in the SoCal market. James understands how to sell the ultra high-end brands and he knows every top dealer in his extremely important territory. We have traveled together in the Southern Calfornia market and he knows everyone. We know that as we become hot in the West, it will rapidly spread across the rest of the country.”