Scott USA announced it will roll out a multichannel sales strategy in the coming weeks, expanding access to its bikes and gear while reinforcing support for its dealer network.
The strategy includes expanding the ability of key online retail partners, including Backcountry.com, Competitive Cyclist, Jenson USA, and Contender Bicycles, to offer a curated portfolio of Scott bikes, accessories and Syncros products online.
In addition, Scott USA is launching a consumer-direct option in mid-April 2025 on its U.S. website, where consumers can purchase Scott bikes directly and have them shipped to a home or business address within the continental U.S.
Scott USA said in a media release that the “strategy is intended to complement its trusted dealer network while simultaneously satisfying the needs of customers in regions not represented by that network.”
This multichannel approach builds on Scott USA’s recently launched Click-and-Collect and Locally initiatives, which “connect consumers with their nearest Scott dealer for in-store purchases or online orders.”
“This strategy is about strengthening the Scott brand and expanding consumer reach to drive more awareness and demand for our dealer network,” said Hap Seliga, president and CEO of Scott USA. “We’re committed to opening new avenues for customers to discover Scott products, while continuing to prioritize the expertise, service and community that only our dealers can provide. Ultimately, we want to make it as easy as possible to do business with Scott and get the support you need, no matter what type of customer you are.”
Scott Sports’ Global Co-CEO, Pascal Ducrot, added, “At Scott, we are present in over 100 countries, and it is our goal to tailor our approach to meet the needs of each market. In the USA, we are committed to supporting our strong dealer network with our in-store and click-and-collect experiences. The additional implementation of a multichannel strategy allows us to meet the expectations of all consumers across this unique geography, and is an important step for growing the SCOTT brand in this territory.”
U.S. consumers will have three purchasing options at check out Locally, Click-and-Collect, and Consumer Direct. The Locally tool helps consumers find and browse available inventory at their nearest Scott dealer. The Click-and-Collect checkout option lets customers purchase online and pick up at their local dealer after assembly. The consumer direct option helps to serve those in regions where there may not be a nearby Scott dealer.
The rollout begins this March with Scott’s select online retail partners who will offer Scott bikes and accessories via their websites under the same terms and conditions as the brick-and-mortar dealer network, including adherence to MAP policies.
Scott USA’s inventory is unified across all sales channels, ensuring all partners and customers can access the same stock. Dealers can draw from consumer direct inventory to fulfill customer orders, and consumer direct sales can likewise pull from warehoused dealer inventory to meet demand. Bikes sold through the consumer direct channel will be prebuilt by Scott USA’s team in Ogden, UT, arriving nearly ready to ride.
Scott USA has also increased staffing in dealer services, warranty, and credit to support dealers further while investing in spare parts and after-sales support. The company designed these efforts “to boost the dealer network and ensure that Scott’s high service standards are maintained across all channels.”
Image courtesy Scott USA
