SCOTT has hired Rick Cherashore as its Mid-Atlantic wintersports sales representative. Rick is responsible for all Scott product lines; goggles, gloves, apparel, skis, ski poles, helmets and protective gear.

“Rick is a proven promoter of wintersports products in the Mid-Atlantic. We feel very fortunate to have Rick as a member of the Scott sales team,” said Larry Morton, vice president of Scott’s wintersport division.

Cherashore has realized unbelievable sales growth in all of his positions over the last ten years. K2 Skis, K2 Snowboards, Fischer Skis and Dalbello Sports are just a few industry companies who have benefited from Cherashore’s presence on their sales force.

“I can’t wait to increase Scott’s presence in the Mid-Atlantic territory”, said Cherashore. “I am confident and excited to take Scott to the next level.”

Rick shares his passion for winter sports with his two daughters and his wife Traci.