Scott Sports hired Nathan Sibly for the eastern region field marketing position. Sibly is a 20 year veteran in the Bicycle Business and brings with him an extensive knowledge of the Retail environment and cycling products.
“I’m excited to start with Scott,” said Nathan. “I’ve spent years working in Bike Retail and racing at the Elite level in both Road and Mountain. I hope to share with the Scott retailers and potential buyers my experience with this first class product.”
Nathan joins the organization to cover the Eastern half of the US while Mark Vandiver covers the Western Region.
“This Field Marketing program is meant to be a year-round educational and demonstration platform with outreach targeted toward our current dealers and regions where we want to grow.” explained Adrian Montgomery. “Our TwinLoc system for Mountain and our new FOIL Aero Road bikes are products that need to be experienced to be understood, and our retailers need the key selling benefits of our product in order to be successful; that’s why we’ve implemented this program. Ideally we will continue to grow the program, adding new Marketers in the future. We have flexible set ups that are carried in a Sprinter van, giving us the ability to adapt the expo for multiple settings and we can be in more places across the country on the same weekend when compared to a large truck and trailer set up.”
Nathan Sibly can be reach at either nsibly@scottusa.com or
404.210.6546. Mark Vandiver can be reached at mvandiver@scottusa.com or 949.690.2766
