Science in Sport, the premium performance nutrition company, has announced the appointment of James Simpson as CFO.

Simpson, an experienced finance executive with a track record in the e‐commerce and consumer sectors, will join the group and board on September 26.

He joins Science in Sport from ASOS, the AIM‐listed fashion e‐tailer, where he held the title of Operational Finance Director. Prior to ASOS, Simpson, 44, held senior financial roles at the consumer businesses Britvic and Tesco.

Simpson qualified as an accountant with PwC in 1998. His early career was in audit at PwC after which he worked in finance roles at Cadbury Schweppes, L’Oreal and Royal Dutch Shell before joining Tesco.

In addition to his executive career, he has been a longstanding non‐executive director at the arts charity Fevered Sleep.

Simpson’s appointment at Science in Sport follows the company’s announcement on June 12, stating that Elizabeth Lake, the company’s former Chief Financial Officer, would leave the company on Sept. 10.

John Clarke, Science in Sport’s non‐executive chairman, said, “We are delighted to welcome James as Chief Financial Officer of Science in Sport at an exciting time in the group’s development. James brings a wealth of financial experience gained in the e‐commerce and consumer sectors, particularly in the planning and management of international growth. We look forward to working with James as we continue to deliver our international growth strategy.”