Schuylkill Valley Sports, Inc. contracted with Media Fusion Technologies, Inc. to develop a new website including redesign, online store overhaul with direct point-of-sale tie in, and live-time inventory management. In addition to the aesthetic facelift, considerable attention is being given to programmatic development and functionality.

What began in July as a routine monthly meeting to discuss a quick facelift for www.svsports.com lead to MFT President and CEO, Darrell Kean revealing what he felt to be considerable missed revenue opportunities that could be realized by completely revitalizing the website design and functionality into one that the public would wholly embrace and utilize to its fullest extent. SVS officials, including President Jerry Williams, quickly agreed to move forward with Kean’s comprehensive proposal.

“At SVS we have realized that the younger generation spends many hours a day on the computer,” said Williams, “and we want to have a site that people not only consider for online purchases, but also where they go to check out what is happening in the world of sports. Our site will have our entire line of product and availability along with contests, product discussions, and many other interactive ideas that we are working on that will be sure to entertain and inform.”

MFT’s Beth Tercha serves as Lead Programmer on the project. “Web-development technologies have advanced considerably in the years since we designed the first SVS website,” said Tercha, “and we look forward to bringing those technologies to the new website. The range of dynamic enhancements on the frontend (public viewable) redesign will include the addition of an events calendar with supporting announcements and upcoming specials, photo gallery, FAQs and various newsletters specific to individual interests.”