Schutt Sports launched a new website that offers personalized products. The site allows customers to customize their own gear and see exactly what they are purchasing.
At schuttstore.com, shoppers can mix, match, add, and delete personalized touches to their selected products, interactively visualizing the customization process, including football and batters helmets. The website was revamped through technologies from LiquidPixels’ Dynamic Imaging Solutions.
“Custom sports gear is what we do better than anyone else,” said Glenn Beckmann, Schutt Sports’ director of marketing communications. “It only made sense to allow our customers to customize their own gear and see on our new website exactly what they are purchasing.”
The new website went live in March and according to Beckmann is showing notable upticks in website traffic and sales.
Photo courtesy Schutt
