During last night’s Superbowl, Scheels debuted its first television ad with a 30-second spot that aired in all Scheel’s markets, and a longer 90-second spot is now showing on its website.
The commercial follows the Doodles Football Team and its coach, ‘Coach T.’, with a collaboration and teamwork message.
“This teamwork message is one we live and breathe each day at Scheels, so it was important to stay true to our company’s core values when creating our first-ever Super Bowl commercial,” said Scheels Chief Marketing Officer Marcus Thornton. “As a customer-first All Sports retailer, team collaboration is crucial for delivering a world-class experience to every person who chooses Scheels. We could not be more excited to partner with Scheels Visa and bring this same message to millions of households, starting Super Bowl Sunday.”
The ” Teamwork ” campaign was produced by Scheels internal corporate marketing team headquartered in Fargo, ND.
Scheels operates 30 stores in 13 states, including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Colorado, and Texas. Currently, Steve D. Scheel, the great-grandson of Scheel’s founder, is the company’s chairman of the board, and his great-great-grandson, Steve M. Scheel, is CEO.
Photo courtesy Scheels
