SCARPA North America has reached an agreement with Colorado-based technology provider, Brandwise, Inc. Well known in many industries for its sales-related software solutions, Brandwise will implement its SalesOptimizer and OrderPad applications, part of a suite of software tools that will enable SCARPA to dramatically improve the effectiveness of its e-Commerce and online business intelligence while providing comprehensive analytic capabilities.
“We’d heard the buzz about Brandwise in the outdoor industry and were intrigued with how their technology could help us become a more efficient and effective sales organization,” said SCARPA North America CEO Kim Miller. “We all know there are best practices in business and today’s business climate makes it is more important than ever to leverage these advantages to the fullest extent. With this technology, we are able to implement and measure the effectiveness of these best practices. We’ve taken key performance indicators, and through this technology, we’re able to monitor and share that information, which is vital, as it helps create a venue for action. There are tangible results with these tools – they provide us with a matrix of accountability and performance, so we’re able to perform much quicker and in a more sophisticated way.”
“In addition, the OrderPad tool enables us to be better connected with our retailers by taking the B2B conduit to the next level. Retailers can work with us 24/7 to reorder product, check their order histories and order new product. In this industry, if you’re not managing your inventory you’re not maximizing your potential. This tool is the key to making that an easy task,” said Miller.
“We’re extremely proud to have earned SCARPA North America’s business to enhance their best practices and provide additional ways they can serve their dealer and rep network,” says Jim McNulty, VP of Sales for Brandwise. “Because of their deep roots in climbing and backcountry skiing, the SCARPA North America team does not take the term “partner” lightly, neither on the mountain nor in a conference room.”
SalesOptimizer offers what SCARPA beleives to be a game-changing technology and gives the first “bird’s eye view” of retail accounts by analyzing, trending, and buying criteria, providing highly targeted retail alerts and sales capsules that present real-time information on best sellers not purchased, open to buy, and credit information.
OrderPad, is a customizable, e-commerce application that plugs right into an existing site and gives retailers easy access to their order history, and enables them to build editable WishLists that allow Reps to easily collaborate with them, extending the reach of any sales organization. This innovative web application allows products to be viewed in a traditional gallery view, or as an online catalog, complete with all the branding and imagery from a traditional hardcopy catalog.
