Saxx Underwear Co. appointed Erik Darby as its U.S. sales director. Most recently Darby was director of sales at Oakley. Prior to that he held executive positions as vice president of U.S. and international sales at Spy Optic and VP of sales at Pony. Darby was also director of sales at Converse for over five years during the brands resurgence and ultimate sale to Nike.
“I am excited to add someone with Erik’s experience to the SAXX leadership team,” said Tim Bartels CEO of Saxx Underwear. “Erik has managed, led and scaled premium brands in sales leadership roles. Erik will be leading our U.S. sales teams and our multi-channel sales initiatives. This includes leading and executing these initiatives across the Sport, Menswear and Intimates channels.”
Since the first production run of 200 pairs, Saxx is now sold in over 1600 retailers across Canada and the United States and is looking to extend its reach globally.
Darby stated, “I’m thrilled to join Saxx. There is so much excitement and positive momentum with the brand; I can’t wait to execute against the strategic initiatives and continue to build upon the success SAXX has experienced in the U.S.”
