Saucony announced the appointment of Tom Carleo
to the position of Vice President of Marketing for Saucony. In his new position, Carleo will
oversee product marketing direction for all categories of footwear, as well as establishing
strategic brand direction. Mr. Carleo begins his duties with the company effective immediately.
Carleo brings to Saucony many years of experience in the footwear industry. Prior to joining
Saucony Inc., Carleo held the position of Global Footwear Product Director at Nike. During his
years at Nike, Mr. Carleo also led efforts in sports marketing and grass roots marketing, as well
as branding and product at Nike Japan. An accomplished runner, Carleo brings to Saucony a
complete understanding of the needs of the core running consumer, as well as the needs of the
athletic footwear dealer.
“Saucony, Inc. has a stated goal to be the best managed company in the business and Tom
Carleo further moves this company to meeting this objective”, states John Fisher, Chief Executive
Officer of Saucony Inc.. “Toms competitive spirit, extensive industry acclaim, marketing savvy
and enthusiasm for success will enable Saucony to achieve our aggressive initiatives”.
Carleo will report directly report to John Fisher, CEO and President of Saucony, Inc., in his new
position.
