Saucony has named Minneapolis-based Olson as its advertising agency of record. Olson will handle the brand's advertising, digital, social media, content, connection-planning, and strategy.

“Olson uncovered deep insights, which led to a platform that will connect with our core consumer,” Chris Lindner, Saucony's chief marketing officer and senior vice president of commerce for North America, said in a statement. “Olson will amplify that platform across multiple channels to deepen our relationship with runners.”