Sanuk, which is owned by Deckers Outdoor, is opening its first company-owned store, in Santa Monica. According to a report in the Los Angeles Times, the store will open on Friday, April, 12.
The 1,000-square-foot location features “a wall display crammed with a hodgepodge of yard-sale and thrift-store finds, including a guitar, a surfboard, a Buddha statue in a fish tank and a pile of videotapes such as Pulp Fiction and Free Willy. according to the LA Times report.
Consumers are looking for a diversion from all the serious brands they see in a marketplace, Jake Brandman, Sanuks president, told the newspaper. Were offering them an escape to a fun, irreverent place.
For years, Sidewalk Surfers and other Sanuk shoes were sold via other retailers, such as Jacks Surfboards, REI and Zappos.
Some 65 shops dedicated to Sanuk products-most of them in Asia-are owned and operated by licensees, according to the report. Three of them are located in the U.S., including one at Downtown Disney in Anaheim.
