Sanuk, a division of Deckers Brands, promoted Erik Ecklund to the position of senior director of U.S. sales and shifted Sanuk veteran Jeff Booth to oversee the sales for all of the Southern United States territory. Both positions will report to brand president, Jake Brandman.
Ecklund will lead Sanuk's U.S. sales efforts, acting as the primary voice in the creation of the long-term distribution strategy and domestic tactics. He came to Sanuk two years ago, with extensive experience as general manager of Podium Europe, where he launched their U.K. subsidiary business, followed by heading-up the action sports youth lifestyle footwear sales sales at DC, Roxy and Quiksilver.
“To best serve our retail partners, we've realigned our sales force to improve efficiencies. This new structure, with key leadership in place, will allow our team to deliver the Sanuk experience in a seamless way,” said Brandman. “Over the past two years, Erik has proven his ability to build our brand, drive sales and deliver results. We are confident he will excel in this position.”
With this change, Sanuk is adjusting how it will manage field sales, establishing two regional sales management roles for the Northern and Southern regions.
Booth, a longtime member of the Sanuk team, will oversee regional sales in the Southern U.S., and will continue to be Sanuk's “voice of surf specialty”, ensuring that the brand shows up and wins in this key channel. As part of this new regional sales structure, Sanuk is currently identifying candidates to oversee the Northern territory.
From its early roots in Southern California surf culture to the global lifestyle brand it is today; Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for “fun” and continues to stay true to its “Never Uncomfortable” attitude. Taking cues from its iconic Sidewalk Surfer, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently o
