Sanita Clogs named Sonia Alexander-White as its director of brand development. Alexander-White served as the creative marketing director of 1928 Jewelry Company.
She has over 20 years of experience in the industry working with Nordstrom, Limited Corporation, Dillard’s, Head To Toe Apparel and Wet Seal. In addition, Alexander-White served as a marketing consultant for the Fashion Institute of Design and Merchandising of Los Angeles and graduated from UCLA Graduate with B.S in Business.
In this newly created role, Alexander-White will be responsible for generating greater awareness of the iconic Danish brand in the United States.
“Sanita is thrilled to welcome Sonia to our team,” said Gene Kunde, CEO Sanita Clogs. “Her experience and incredible enthusiasm will help us deliver a more consistent and meaningful Sanita story in all of our sales and marketing efforts.”
Alexander-White said, “Sanita is poised for tremendous growth. The brand’s blend of handcraftsmanship, innovation and trend-right designs truly resonates with today’s consumer. Im really excited to join the Sanita team at this important stage in the company’s evolution.”
