Delta Apparel Inc. announced plans for five new wholly-owned retail stores for its beach lifestyle brand, Salt Life. Storefronts in Florida, South Carolina and Alabama are expected to open early next year.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” said Jeff Stillwell, president, Salt Life. “The success of our existing storefronts has propelled our retail efforts forward, and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina and Alabama.”
New stores in Ft. Lauderdale, Boca Raton and Sarasota, FL, Hilton Head, SC and Foley, AL will add to the brand’s nationally owned retail footprint. Earlier this year, Salt Life announced new store openings in Myrtle Beach, SC and Texas City, TX. The Myrtle Beach location opened in September. The Texas City location is scheduled to open in November of this year.
“Year after year, Salt Life retail stores consistently exceed sales and operating performance targets,” commented Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc. “These additional branded retail doors will offer a dynamic setting for consumers to engage and interact with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience.”