Delta Apparel, Inc. reported that its Salt Life brand recently opened a brick-and-mortar store in Long Branch, NJ, its 23rd store nationwide and second in the Northeast market along with the Rehoboth Beach, DE store that opened last year.
Salt Life’s branded retail footprint now spans the U.S. coast from California to Florida and as far north as New Jersey, with plans to expand further up the East Coast with multiple locations in New York later this year.
Salt Life President Jeff Stillwell commented, “We continue to see exceptional interest in Salt Life across the Northeast, with consumers in New Jersey, New York and adjacent states consistently among the most active purchasers on our e-commerce site. The new Long Branch location provides a great in-store experience and another opportunity for Salt Life enthusiasts in the Northeast to engage with our brand. Our retail locations have proven to be valuable touch points for both existing and new Salt Life customers and a key component of our omnichannel offering. We plan to continue to invest in retail and expand our now nationwide footprint.”
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc., commented, “It’s truly exciting and rewarding to see our Salt Life brand expand into new markets outside of the Southeast and grow into a comprehensive lifestyle brand with fans across the country and internationally. Our success in the Northeast provides further confirmation of our long-held view that the Salt Life brand is geographically unlimited and will resonate anywhere there are individuals with an affinity for the ocean. The Salt Life team is doing a great job of bringing the brand to consumers, and we look forward to supporting Salt Life as it moves into more new markets, product categories, and revenue channels in the coming years.”
Photo courtesy Salt Life
