Salomon is launching a new store design in Vancouver. In coming months, similar stores will be opened in Chamonix, France; Moscow, Russia and Toulouse, France. On Oct. 6, Salomon Store Vancouver, at 2,000 square feet, will open its doors in Park Royal with a party and debut a rustic new design concept that celebrates the mountains and is the first of its kind in the world.
“Of all the cities on this planet, we chose Vancouver to launch our new store design concept because this is the place that best embodies the essence of Salomon,” says Pascal Clausse, Salomon Head of Business Development and Retail. “To us, this city and its people, and the environment surrounding them, is the essence of mountain sports. In the coming months, Salomon will be opening more new stores in this design concept in Chamonix, France; Moscow, Russia and Toulouse, France.”
Salomon's statement said the store's new design offers a warm and rustic contemporary ambiance and the influence of the mountains is evident with signage featuring way finding codes and symbols. Rough wood and rock are punctuated with contemporary finishings.
The store also includes a digital kiosk that enables customers to explore sport specific footwear options and their technical benefits. A Footlab offers a dedicated fitting center.
Largely comprised of soft goods, the Salomon Store Vancouver in Park Royal will also boast a complete range of Freeski, Nordic and Trail Running gear.
With many of their key freeski athletes calling Vancouver and the surrounding area home, the Park Royal store's launch on Oct. 6 “is sure to be a snowy, star-studded affair.” Mike Douglas, godfather of newschool skiing, one of the world's most influential skiers and producer of Salomon Freeski.tv will be in attendance.
A percentage of sales from the night will go to benefit North Shore Search and Rescue, and there will be bites from Whole Foods, drinks and the chance to meet Salomon athletes. The Salomon Store Vancouver is a 2,000 square foot store located in Park Royal across from Whole Foods.
Shoppers can also enter an in-store draw for a trip to Annecy France to see Salomon Headquarters and ski the French Alps this winter.
