Intersocks Group announced the appointment of In-Sport Fashions Inc. as the company’s Canadian distributor for licensed Salomon socks. The deal will give Canadian retailers renewed access to Salomon’s collection of alpine ski, nordic ski, trail running and outdoor socks.
“As global Salomon sock licensees we are excited to appoint In-Sport Fashions as Salomon socks distributors in Canada. This is a strategic relationship that we believe will no less than transform the Canadian sock market, pooling together our technical socks expertise and In-Sports’ knowledge of the market. And perhaps most importantly, this step will provide the Canadian customers with the type of functional sock offering that is currently not widely available in Canada,” said Marjan Kocila, CEO of Intersocks Group.
“We are very pleased to be partnering with Intersocks, a company which has raised industry standards in sock design and manufacturing,” said Dana Nelson, president of In-Sport Fashions Inc.
“Salomon’s strong brand recognition and presence in the market, combined with the highly technical socks that Intersocs designs and produces, lay the foundation for a bright future,” added Stephanie Boucher, who will be in charge of managing the Salomon sock line for In-Sport Fashions.
In-Sport will start delivering products in Spring 2019.