Salomon named Scott Mellin its global chief brand officer, headquartered in its Annecy office in the French Alps.

Mellin has a long career in the snow, sport and outdoor industries as an executive and consultant, having worked with brands Oakley, Callaway, The North Face, Head, Scott, AspenSnowmass, Black Diamond, Audi, and Lamborghini, among others.

Most recently, as global GM of Mountain Sports at The North Face, Mellin led efforts to revive the brand’s “authenticity” while developing and launching fabric technologies. He also “pioneered” the relaunch of the brand’s footwear category and led the company’s sustainability programming.

“Scott, with his brand vision, is a powerful addition to our executive team,” said Franco Fogliato, president and CEO, Salomon. “His conceptual expertise will fuel our marketing, product, retail, and overall consumer experiences. Salomon is entering an exciting period in its long and storied history, with opportunities to share our brand and products with new communities of outdoor lovers, and I’m confident that Scott is the person to lead our marketing organization in the next phase of this journey.”