Salomon, a producer and seller of footwear, winter sports and mountaineering equipment, hiking equipment and apparel, launched a video web series to help runners learn how to trail run.
The 10-part series follows three runners — two of them Salomon employees — as they prepare to take on their first trail running race.
Along the way, the trio will meet with and learn from trail running experts, professional athletes and licensed medical professionals, allowing viewers to learn the intricacies of trail running through their eyes.
Episode topics include injury prevention, uphill and downhill running techniques, managing fatigue, following a training plan, the equipment needed and race-day preparation.
“The idea behind this video series is to show people how to trail run not only high in the mountains, but also around their own urban environment,” said Delphine Veilleux, Salomon’s global brand manager for endurance sports. “The three people chosen to participate are not hardcore trail runners, and watching them learn and enjoy the sport is the perfect way for other runners to understand that it’s possible to start trail running themselves.”
The web series features expert advice from Salomon’s Global Trail Running team, including French ultra-trail legend Francois D’haene and vertical kilometer champion Laura Orgue of Spain. Also appearing is Greg Vollet, Salomon trail running team manager and global outdoor sport and community marketing manager, himself a trail runner.
The series was shot in Salomon’s own backyard of the French Alps; at D’haene’s winery in the Beaujolais region of France; overlooking the beaches of Sitges, Spain, with Orgue; and on Lantau Island in Hong Kong, where the trio competed in their first trail race.
Photo courtesy Salomon
