In an effort to be one of the first western SnowSports companies with a solid presence in the massive Chinese Market, Salomon has signed a three year agreement with the China Ski Association. Salomon will be the official supplier, equipping Chinese competitors in downhill skiing, Nordic skiing and snowboarding and enabling them to take advantage of the training camps organized for the best Asian competitors.
Salomon has also just opened a trade office in Beijing that is being run by Martin Wong, a Chinese national. This office aims to step up the development of winter sports by providing backing to Beijing Wanlong Aoxue Sports Co., the Chinese company now responsible for marketing Salomon SnowSports products, as well as ensure the marketing of the brand's outdoor products.
In related news Salomon and Indie Games Productions have inked a partnership to produce a series of outdoor sports video games. Indie Games Productions will be consulting with Salomon athletes during the game development process. Starting in 2005 the two companies will launch four new PlayStation 2 games in Europe under the “Freedom Action Sports” brand platform.
