Salewa North America, which sells, distributes and services Dynafit, Salewa, Wild Country and Pomoca in the U.S. and Canada, has hired White Cloud Communication for its communication strategy and public relations services.
Effective immediately, White Cloud Communication will collaborate across the entire portfolio of brands to communicate brand stories, promote each brand’s collection of high performance technical hardgoods, apparel and technical footwear, and handle various other communication needs in North America. White Cloud was founded by Casie Abel, former communications for Smith Optics.
“We’re thrilled to be working with Cassie and White Cloud Communication on our Public Relations strategy and execution moving forward,” said Jamie Starr, marketing manager, Salewa North America. “We were in search of an agency with an individualized, detail-oriented and passionate approach to PR one that understands how to produce results that will help us continue to build our brands in our unique and nuanced market, and we feel strongly that Cassie and White Cloud have the right tools to help our brands flourish in North America.”
“Salewa North America brands lead the way with innovative high performance product and are quickly expanding into new product lines enabling a more complete alpine experience,” said Cassie Abel, White Cloud Communications founder. “I couldn’t be more excited to help continue to grow each brand’s presence in North America, working closely with the Salewa North America team to introduce all that’s yet to come from all four brands.”
Boulder, CO-based Salewa North America manages the U.S. and Canada sales, marketing, operations distribution and customer service functions for mountaineering and lifestyle brand Salewa (based in Bolzano, Italy), Dynafit (based in Munich, Germany), climbing skin brand Pomoca (based in Aubonne, Switzerland), and rock climbing brand Wild Country (based in Tideswell, U.K.).
