Salewa hired Katie Borgen and her company, Skadi Collective, to represent the brand in the Pacific Northwest (Washington, Oregon, Idaho, Montana, and Alaska).
Based in Montana, Borgen founded Skadi Collective after working as an independent sales rep for various brands in the outdoor industry and gaining deep experience in specialty retail, buying, and women’s apparel. She previously worked with Salewa for three years.
“Katie is an excellent addition to our sales team. She has a passion for and belief in the Salewa brand that is inspiring,” said Drew Saunders, GM of Oberalp North America. “She knows our product lines well and she has great relationships with the dealer base in the Northwest. We are confident in Katie’s ability to grow our footwear and apparel business and brand presence with the best retailers in the territory.”
“I am thrilled to rejoin the Salewa team,” Borgen said. “The evolution of the footwear and apparel line over the last few years has been impressive, and I am eager to continue contributing to the brand’s growth in the future.”
Photo courtesy Krimson Klover
